Our process

From first conversation to launch

Six clear stages take your website from research to live. It is a collaborative journey: your feedback at every stage makes sure the finished site exceeds expectations.

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1.Unveiling Your Competition

Our journey begins with exploring your competitive landscape. We analyse their strengths and weaknesses, setting a benchmark for us to surpass. We look beyond your industry for inspiring ideas, and we welcome your input on preferred styles and features. By combining research and your vision, we build a solid foundation for your unique website.

2.Charting the Course

Leveraging our research and your feedback, we meticulously plan the website’s structure and features. We might suggest enhancements to propel your business forward or streamline features based on evolving needs. The final sitemap and wireframes serve as a blueprint, and we analyse your existing content, determining if additional text or images are required. We can handle content creation if needed, or work with your provided materials.

3.Design: Bringing Your Vision to Life

With the blueprint in place, we transform it into a visually stunning website. Depending on your preferences, we’ll either follow a pre-defined brand and design scheme, or present mood boards or multiple design options for your selection. Please note that additional design iterations may impact the project timeline.

4.Building & Testing: From Blueprint to Reality

With your design approval, we move into full-fledged development. You’ll receive a test URL to track the website’s progress and functionality. This test site is entirely separate from your live site and resides on our server until it is transferred to your live server and domain for launch.

5.Ensuring Perfection: Rigorous Testing

Before launch, we meticulously test the website on the test server, identifying and resolving any bugs or glitches. Once everything functions flawlessly, we prepare for the final step: launch.

6.Launch & Beyond: Your Website Takes Flight

We carefully migrate the website to your live server and perform final tests to guarantee optimal performance and functionality. With no server issues and everything working perfectly, your website proudly goes live on your domain, marking the project’s successful completion. Remember: This is a collaborative journey. Your feedback and clear communication are crucial at every stage to ensure your website exceeds expectations.

What you get at each stage

Stage 1. A clear picture of the competition and a benchmark to surpass
Stage 2. Sitemap and wireframes: the blueprint for your site
Stage 3. Designs to review and approve
Stage 4. A working test site you can click through
Stage 5. A site that is ready to go live
Stage 6. Your new website, live on your domain

After launch

We do not disappear when the site goes live

Most of our clients stay with us for hosting and care. The team that built your site keeps it secure and up to date, and helps it win more enquiries over time.

Website Hosting ServicesAutoscaling, 100% green WordPress hosting with free SSL, CDN and security, managed by the Bingley team that built your site.23 projects Website ManagementProactive WordPress care plans covering security, updates, performance and support from a Bingley team that knows your site.23 projects Search Engine Optimisation (SEO)Local and technical SEO that gets Yorkshire businesses found on Google: audits, content, Google Business Profile and clear reporting.16 projects PPC (Pay-Per-Click)Google Ads, Shopping, Meta and remarketing campaigns managed from Bingley for a profitable return on ad spend.1 project

Questions

Common questions about the process

No. We review your existing text and images during planning and can create any content that is missing, or work with the material you provide.

Yes. You get a test URL from the start of the build, separate from your live site, so you can follow progress and give feedback.

If you have brand guidelines we follow them. If not, we present mood boards or several design options so you can choose a direction.

We are happy to refine designs with you. Additional rounds of design changes can extend the timeline, and we will always tell you if they do.

We show you how to manage your website and can host, maintain and keep improving it for you, so it stays fast, secure and up to date.

Ready to take your business to the next level?

Tell us about your project and we will come back with ideas, a plan and a clear price.